6 Apr 2027 The date the UK tax rules on image rights change
Built for athletes, not spreadsheets

The athlete's financial home, built to last a career.


One place for your money: accounting, tax, insurance, and the company that holds your image rights. Run by named specialists, not an app.

Backed by a named, regulated specialist: OSP Advisory

The short version

A tax rule is changing. It might affect your pay.

This is a UK rule. If part of your pay goes through an image-rights company, the UK tax on that money changes on 6 April 2027. After that date, more of it gets taxed like your normal salary, through PAYE and National Insurance. This affects football players in England with these deals. If nobody's checked your setup yet, now's the time.

Calculating

Source: HM Treasury (UK), Autumn Budget 2025 · Finance Bill 2026-27 (image rights reform). Countdown to 6 April 2027.

1

Tell us your name and your club or agent. Takes five minutes. No forms to dig up, no jargon.

2

We check your setup against the new rules and tell you plainly if you're exposed.

3

You get a plain answer within two working days. Free. No obligation. Nothing else attached.

Play golf, tennis, or box instead? This specific rule doesn't apply to you, but everything below still does.

The problem

Too many athletes get sold to, not looked after.

01

Advice that isn't really for you

Some agents push you toward deals that pay them a fat commission. You take the risk, they take the fee.

02

Moving country, moving money

Your career moves club to club, country to country. Your tax situation gets messy fast, and most advisors don't keep up.

03

Paperwork nobody set up properly

Your salary, your image-rights company, your contracts: often set up in a rush, or not set up at all.

04

Only the top earners get real help

The biggest names get courted by private banks and still end up in bad deals. Everyone else gets close to nothing.

How we help

Everything your money needs, in one place.

Full visibility on your entities, your assets, and your cash flow. We connect it all into one system you can actually query, and answer questions in the app or on WhatsApp, whichever you've got open.

Accounting

Your books, your tax return, and a plan for the future. Handled by OSP Advisory, a licensed accounting firm.

Insurance

One place to see what's covered and what isn't. Coming soon, through our named European partners.

Full visibility

Every entity, every asset, and your cash flow, all in one place. What exists, what's missing, and where your money's actually going.

Real advisors, your way

Ask a question in the app, or on WhatsApp if that's easier. A real advisor answers, not a call centre, not a bot.

How it works

Think of us as your back office.

You don't need to become a finance expert. You need someone in your corner who already is.

1
Free

Your free discovery call

We sit down and actually get into it: your risk appetite, your financial goals, the sponsors you want, the marketing plan you want, when you want to retire. Not a sales call, a real conversation before we build anything.

2

We run your back office

Thinking about buying a car, a house, or an investment? Tell us. We'll scope it out, find the right licensed person for it, and work out which company or account it should sit in so your tax works in your favor.

3

We plan for life after the game

Your career lasts a handful of years. Your life doesn't. We build your plan for what comes after, before you need it.

78%

Within two years of retiring, an estimated 78% of NFL players face serious financial trouble. Most professional athletes retire in their early thirties. What happens to your money after that comes down to the plan you make now, not the one you make later.

Source: Pablo Torre, "How (and Why) Athletes Go Broke," Sports Illustrated, 2009. NFL-specific figure, used here as a widely cited illustration of the risk across pro sports.

Where we come from

Sport runs through everything we do.

Football
Basketball
American Football
Tennis
Who's behind this

Run by two people who do this for a living.

Izel Ersoy
Izel Ersoy Founder & CEO

Leads strategy, the athlete and agent relationships, and fundraising. Featured in the Financial Times for her work on the digitisation of financial advisory.

Raymond O'Sullivan
Raymond O'Sullivan Co-founder, Finance & Compliance

Decades of experience in accounting and M&A. Runs OSP Advisory, our accounting partner, and leads the numbers behind every plan we build. CFA · ACA · CPA.

Backed by named, regulated specialists in accounting, financial advice, and insurance across the UK and Europe. See Team & Partners for who signs off on what.

Start with a five-minute check.

Tell us your club or your agent. We'll tell you if you're exposed to the April 2027 change. No cost, no obligation.

Get your free exposure check